Business Model
Creating Value and Revenue
Coum Tech's innovative business model is designed to create value and generate revenue across various sectors of the mobile gaming and music industries. Our approach is multifaceted, catering to the needs of game studios, music rights holders, advertising brands, and gamers.
For Game Studios:
Increased Engagement and Retention: Our platform enhances the gaming experience with high-quality music, leading to higher gamer retention and engagement.
● Monetization from Advertising: By integrating music with ads, we provide game studios with a new revenue stream, increasing brand awareness and
For Music Rights Holders:
● New Revenue Sources: Artists and rights holders can monetize their music by featuring it in game streaming playlists.
● Direct Reach and Music Promotion: Our platform offers a unique opportunity for artists to connect directly with a large, monetizable gaming audience, opening doors for collaborations and sync opportunities.
For Advertising Brands:
● Enhanced Ad Performance: Our integration of audio and banner advertising has shown significantly higher click-through rates compared to standard ads, offering better returns for advertisers
For Gamers:
● Improved Gaming Experience: By integrating music into games, Coum Tech makes the advertising experience more enjoyable and less intrusive, enhancing overall gameplay and encouraging music discovery.
Unique Selling Points
Coum Tech distinguishes itself in the market through several unique selling points that benefit all parties involved:
Ease of Integration: Our Coum SDK is designed for quick and easy implementation, reducing costs and technical barriers for game studios
Higher Payouts for Artists: We focus on quality over popularity, offering higher per-stream payouts to artists compared to traditional streaming services
Innovative Revenue Streams: Our revenue model includes diverse sources such as campaign fees, CPM/royalty splits, and a subscription model for B2B clients
By focusing on quality and mutual benefits, Coum Tech stands out in the intersection of the gaming and music industries, maximizing value for stakeholders and ensuring sustainable growth and partnerships.
Last updated